It's a japanese anime for kids. I swear to god it's like Land Before Time but with more ninjas, fighting, killing, and moe.
Coined in Japan in the late 90s, "Moe" (萌え, pronounced as "Moh-Eh", derived from a Japanese word that means "budding") is an ill-defined otaku term that means, amongst others, "cute," "huggable," "endearing." While it's sometimes used to describe a series, it's more about a specific kind of character. To some, it can invoke a Big Brother Instinct. Don't be misled, however — Moe can invoke such feelings in women as well as men.